Position: Marketing Manager
Organization: Musical Theatre Southwest (MTS)
Location: Albuquerque, NM
Commitment: Part-Time, Volunteer with Stipend
Compensation: $350/month stipend
Position Overview:
Musical Theatre Southwest is seeking a dynamic and motivated individual to serve as the Marketing Manager. This key leadership role is responsible for driving the theater’s marketing and sponsorship efforts, ensuring that our message reaches a broader audience and that we secure the necessary sponsorships to sustain and grow
our community programs. The Manager will work closely with the Theater Manager and the Marketing Committee to develop and implement a comprehensive marketing and sponsorship strategy.
Key Responsibilities:
Marketing Strategy Development:
- Lead the development and execution of the theater’s marketing plan, including digital marketing, social media, print media, and community outreach.
- Identify and capitalize on opportunities to increase the theater’s visibility and audience engagement.
- Coordinate and oversee headshot photography for cast and production team members, ensuring high-quality images for promotional use.
- Manage archival photography for all productions, maintaining a visual record of the theater’s work for future marketing and historical purposes.
- Oversee the design, content, and production of theater programs, ensuring they are visually appealing, informative, and aligned with branding guidelines.
- Collaborate with committee members to ensure consistent messaging and branding across all platforms.
Website Oversight and Development:
- Oversee the management and ongoing development of the theater’s website, ensuring it remains up-to-date, user-friendly, and aligned with our branding and marketing goals.
- Work with web developers or volunteers to implement updates, new features, and content that enhance the user experience and support marketing initiatives.
- Ensure the website effectively communicates the theater’s mission, showcases upcoming productions, and provides clear opportunities for ticket purchases, donations, and sponsorships.
Committee Leadership:
- Chair and coordinate the activities of the Marketing Committee, ensuring active participation and contribution from all members.
- Facilitate regular committee meetings, set agendas, and ensure that all initiatives are progressing on schedule.
- Report on marketing, website development, and sponsorship progress to the Board of Directors and Theater Manager.
Sponsorship Acquisition:
- Oversee Sponsorship Specialist(s).
- Identify potential corporate sponsors and develop tailored proposals that align with their business objectives and our theater’s mission.
- Cultivate and maintain relationships with current and prospective sponsors, ensuring ongoing engagement and satisfaction.
- Secure financial sponsorships, in-kind donations, and partnerships that support the theater’s productions, events, and programs.
Performance Metrics:
- Set and achieve measurable goals for sponsorship revenue, marketing campaign success, and website traffic and engagement.
- Provide regular updates on sponsorship acquisition efforts, marketing initiatives, and website performance to the Executive Director and Board of Directors.
Qualifications:
- Proven experience in marketing, sales, or fundraising, preferably within the nonprofit or arts sector.
- Experience in website management or development, with a strong understanding of how to leverage digital platforms for marketing purposes.
- Strong leadership skills with the ability to inspire and motivate a volunteer committee.
- Excellent communication and relationship-building skills.
- Ability to think strategically and creatively to identify and secure sponsorship opportunities.
- Passion for the arts and a commitment to the mission of Musical Theatre Southwest.
Compensation:
- Stipend: $350 per month, provided to support the Manager’s time and effort in leading marketing initiatives, overseeing website development, and overseeing sponsorship acquisition.
- Position will be as 1099 independent contractor.
Reporting Structure:
- The Marketing Manager will report directly to the Theatre Manager. Regular communication and coordination with the Theatre Manager are essential to ensure that all marketing and sponsorship tasks are aligned with the theatre’s operational needs.
Work Schedule:
- Flexible hours to be scheduled with the Theatre Manager, with the expectation of being on-site as needed for meetings but some remote work will apply.
How to Apply:
Interested candidates should submit a resume and cover letter detailing their relevant experience and explaining why they are passionate about supporting Musical Theatre Southwest. Applications should be sent to [email protected] by September 15. Applications will be reviewed on a rolling basis and the job is open until filled.